Justin Bieber and Hailey Bieber made sure there was one less lonely baby this Halloween.
The couple delighted fans on October 31 when Hailey, 28, shared a series of festive photos on Instagram featuring their baby boy, Jack Blues Bieber, dressed up as a miniature version of his famous dad.
“Happy Halloween from JBB” the Rhode skincare founder captioned the post, referencing the family’s initials. The photos quickly went viral, showing the couple’s infant son in an outfit reminiscent of Justin’s iconic 2010 My World Tour look complete with white jeans, a matching denim jacket, and a purple hoodie.
The nostalgic nod to Justin’s early career melted hearts online, with fans commenting on how “Jack Blues is already stealing the spotlight.”
Justin Bieber and Hailey Bieber welcomed their first child in August 2024, with the pop superstar announcing the birth in a touching Instagram post on August 23.
“WELCOME HOME,” Justin wrote at the time, alongside a photo of their newborn’s tiny foot wrapped in a blanket. The caption also revealed the baby’s full name Jack Blues Bieber marking the beginning of the couple’s new chapter as parents.
Since then, both Justin and Hailey have been open about their joy and the challenges of parenthood.
During an appearance on the In Your Dreams With Owen Thiele podcast on October 24, Hailey opened up about her experience as a new mom and her thoughts on expanding the family.
“It’s so fun. I love being a mom,” she said. “I always knew I wanted to be a mom since I was a little kid. I just always envisioned myself having kids.”
When asked whether she and Justin are planning for more children, the model and entrepreneur admitted she would “definitely” like more but emphasized there’s no rush.
“I think so,” Hailey Bieber said with a smile. “I know I want more than one, but I’m not in a rush.”
Hailey Bieber has also been managing her growing beauty empire while adapting to life as a new mom. Her skincare brand, Rhode, recently made headlines after being acquired by beauty giant E.L.F. in a blockbuster $1 billion deal, cementing her status as one of the industry’s most influential entrepreneurs.
In a candid Vogue profile published in May, Hailey reflected on the emotional challenges of postpartum life and the scrutiny that comes with fame.
“Being postpartum is the most sensitive time I’ve ever gone through in my life, and learning a new version of myself is very difficult,” she shared. “And to be doing that all the while going on the internet every day and people being like, ‘They’re getting divorced’ or ‘They’re unhappy,’ it’s such a mindf**. I cannot even begin to explain it.*”
Hailey Bieber also credited Justin for helping her navigate the pressures of fame, noting that his experience growing up in the public eye has been invaluable.
“I’ve learned so much from Justin,” she said. “He’s been doing this literally since he was a child and has had to face the most scrutiny of any person I know. He was like, ‘Baby, trust me, I’ve been here before many, many times. You’re not going to win. There is no winning.’”
As for baby Jack Blues, his Halloween debut proves he’s already following in his father’s stylish footsteps and if his parents’ joy is any indication, the Bieber household is filled with love, laughter, and plenty of purple hoodies.