Bella Hadid turned heads once again on Thursday, Aug. 14, as she stepped out for the launch of her latest fragrance, Eternal Roots, at the lush Virginia Robinson Gardens in Beverly Hills, California. The 28-year-old supermodel embraced a fresh take on the “naked dress” trend, showcasing a gauzy, plunging midi dress featuring a daring low back and a subtle leg slit.
Hadid’s cream-colored cutout ensemble was complemented by antique brass arm cuffs, delicate layered gold necklaces, gold waist beads, and an eclectic assortment of rings. She completed the breezy, Western-inspired look with a pair of white cowgirl boots accented with brown stitching, bringing an unexpected yet stylish edge to the elegant garden setting.
Earlier during the event, Hadid was spotted in a similarly airy ensemble: a semi-sheer halter neck cream top with a plunging neckline paired with classic medium-wash bootcut jeans. Her blonde hair was swept into a chic updo adorned with red flowers, a playful nod to the theme of the fragrance launch.
Family and friends gathered to celebrate the occasion. Hadid posed for photos alongside her brother Anwar Hadid and parents Yolanda and Mohamed Hadid. Among the attendees were longtime friends Hailey Bieber, Kylie Jenner, Kendall Jenner, and model Alex Consani, who came to show their support for the fashion icon’s growing fragrance empire.
The Western-inspired aesthetic of Hadid’s look coincides with her ongoing romance with equestrian Adan Banuelos, whom she began dating in 2023. In June, Hadid gave fans a glimpse into their relationship during an appearance on Chicken Shop Date, hosted by Amelia Dimoldenberg. When asked about her love life, Hadid cheekily said, “I like kissing… my boyfriend,” and later quipped, “They say ‘always ride a cowboy, honey,’” adding a playful nod to her cowboy-chic outfit style.
Eternal Roots marks the fifth fragrance in Hadid’s Orebella collection, which she launched in 2024. The multi-layered scent combines warm wood notes with bright fruity hints and is packaged in a striking gemstone-inspired red bottle with a gold cap. True to the brand’s ethos, the fragrance incorporates a blend of essential oils, promising a luxurious, multi-sensory experience.
Hadid previously teased the launch at the Cannes Film Festival in May, sharing behind-the-scenes glimpses of herself in a lace-trimmed robe paired with a smoky cat eye, holding a green gemstone-inspired bottle from the Orebella line.
With Eternal Roots, Bella Hadid continues to solidify her presence not only on runways but also in the luxury fragrance market, blending her signature style with artisanal scent craftsmanship.