Two months after emerging as a viral sensation during the Australian Open, wearable fitness company Whoop has solidified its momentum with a major financial milestone. The Boston-based startup announced it has raised $575 million in a Series G funding round, nearly tripling its valuation to $10.1 billion and officially entering the elite “decacorn” category.
The latest funding round was led by Collaborative Fund, a New York-based venture capital firm known for backing health-focused consumer brands. Its portfolio includes rising names like Olipop and Smash Kitchen. The round also drew participation from a diverse group of global investors, including 2PointZero Group, Qatar Investment Authority, Mubadala Investment Company, Abbott, Mayo Clinic, Macquarie Capital, and Affinity Partners.
Founded in 2012, Whoop has grown into one of the most recognizable names in wearable fitness technology, with approximately 2.5 million users worldwide. The company has differentiated itself through data-driven insights into recovery, strain, and sleep—features that have resonated strongly with elite athletes.
That appeal is reflected in its investor roster. Global sports icons such as Cristiano Ronaldo, LeBron James, and Rory McIlroy have not only used Whoop devices but also joined as investors. They are joined by Reggie Miller, Virgil van Dijk, and Shane Lowry, further strengthening the company’s high-profile backing.
Will Ahmed, Whoop’s founder and CEO, emphasized the strategic importance of this backing in a statement, noting that the funding brings together “the world’s most sophisticated investors, leading health institutions, and iconic global athletes” in pursuit of advancing human performance and extending healthspan.
Reaching a $10 billion valuation places Whoop in rare company. According to industry data, fewer than 100 startups globally have achieved decacorn status, joining the ranks of major players such as OpenAI, Anthropic, SpaceX, ByteDance, and Shein. Its ascent underscores the rapid maturation of the global wellness and fitness technology sector.
The broader market trends reinforce this trajectory. Demand for digital fitness trackers continues to accelerate, with industry reports projecting the market to double in size this year. Whoop’s own engagement metrics highlight strong consumer retention, with users reportedly opening the app more than eight times per day on average.
Financially, the company is showing increasing strength. After raising $200 million in a Series F round led by SoftBank Vision Fund 2 in 2021, Whoop has now secured over $900 million in total venture capital funding. The company also reported achieving cashflow-positive status last year, closing 2025 with a $1.1 billion revenue run rate.
Whoop plans to deploy the new capital toward global expansion and workforce growth, with plans to hire more than 600 employees by the end of the year. At the same time, the company is broadening its reach beyond traditional strongholds like soccer, basketball, tennis, and golf.
In a move signaling its ambition to tap into emerging sports markets, Whoop recently announced a partnership with Premier Padel, becoming the official wearable partner of the fast-growing racket sport for the next three years.
As the intersection of technology, health, and performance continues to evolve, Whoop’s latest funding round positions it at the forefront of a rapidly expanding global industry one increasingly driven by data, personalization, and the pursuit of peak human performance.